Craig's GrowthLed Newsletter

Craig's GrowthLed Newsletter

5 key flows you need for amazing lifecycle marketing

A deep dive into parts of lifecycle marketing, and the 5 key flows to get started with.

Craig Zingerline's avatar
Craig Zingerline
Oct 30, 2025
∙ Paid

Hi everyone,

There are a few critical lifecycle marketing flows for email & SMS that you should consider adding to your marketing mix. While customer acquisition is critical, but once you reach early stages of product market fit, it’s likely much of your growth will come from doing more with who you acquire. This is where lifecycle marketing comes into p…

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