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I once spent $50,000 on headphones to acquire customers, what was the impact?
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I once spent $50,000 on headphones to acquire customers, what was the impact?

I once spent over $50,000 giving away free headphones to lure customers into trying a new business travel startup. Learn how this experiment impacted my business.

Craig Zingerline's avatar
Craig Zingerline
Nov 29, 2023
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Craig's GrowthLed Newsletter
Craig's GrowthLed Newsletter
I once spent $50,000 on headphones to acquire customers, what was the impact?
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I once spent over $50,000 giving away free headphones to lure customers into trying a new business travel startup. Here was the offer:

Back in 2018 I was running marketing & growth at a business travel startup. By the time I joined, the company had raised hundreds of millions of dollars in funding. Our vision was to disrupt the business travel market - a…

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