ICP Positioning and Messaging for founders

A founders guide and workbook for building your ICP positioning and messaging.

Acquiring customers is hard, but we often make it overly complex. It doesn't have to be.

I’m not going to tell you that you can skip the hard parts of growing your business, but if you’re having trouble acquiring customers, you may be operating with too much complexity - or lack of clarity - at the top of your funnel, starting with how you position your…