Importance of retention in startup growth

What's more important to you? Acquisition or retention? In this post I break down why retention generally wins long term as something to focus on.

What's more important to you? Acquisition or retention?

Probably depends on stage - most early stage startups are way more focused on customer acquisition while most later stage companies obsess over retention.

While both are super important, strong retention enables much more sustainable growth.

Now - if you have no customers or users, retention doesn’t …