Something new - my $1000 course, FREE

I have a newly updated Mastering Growth course that is now live - and FREE - check it out if you are serious about growth.

For the past 10+ years I’ve been helping early to mid stage companies grow. For the earliest stage companies, the challenge is almost always trying to reach product market fit.

For slightly later stage companies, the challenge is usually around honing in on repeatable growth loops that enable more rapid, ultimately more efficient startup growth.

Regardless of stage, growing a startup is HARD WORK. And unfortunately, the odds of success are very low.

Well over 90% of startups never make it to 10 years.

There are literally hundreds of thousands of companies created by people like you and me who you've never heard of and never will - because they never gained any traction.

Yet in our product obsessed market, the assumption is that if you build something great, people will find it.

Wrong!

Most startups fail due to non-product-related issues.

Such as not being able to attract customers quickly enough to become profitable. Or not being able to provide value long enough to convert people into retained users of the product.

Successful founders prioritize getting real feedback loops with real customers going before anything else. And they balance leveraging their intuition with customer input to build better products that solve real problems for a large audience.

To help solve this problem - my way of trying to make a dent - I've built from the ground up a new FREE program aimed at helping founders avoid the valley of death in startup land.

I used to charge $1000 per seat for an older version of this program. Over 500 students took that course, with an NPS at 82. Now, I’ve rebuilt it and am giving it away for free to give back to the startup community.

My Mastering Growth Framework is now LIVE.

There are 5 modules:

Module 1: ​Building a strong growth foundation
​Module 2: ​Customer acquisition​
Module 3: ​Conversion and monetization​
Module 4: ​Retention​
Module 5: ​Experimentation​

Module 1 starts out talking about failure, but then turns positive, showing you how to increase your odds of success.

Ready to dig in?

And the best favor you can give me outside of signing up is referring a founder friend.

Can you forward this to someone you are connected to that you think would enjoy the course?

Happy growing!

Craig