The case for not building a product

Why is usually best to skip building and spend more time iterating in an analog format first.

This week I talked a founding team out of hiring an engineer and building a product, and instead talked them into 3 more months of manual DIY work to service the clients they are getting.

It's not because their idea was bad, it was because they were way too early to spend their limited cash on product development, when they could instead just focus on ha…