Welcome to Craig's GrowthLed newsletter!

I'm thrilled you are here. Let's dive into the world of holistic growth. Each week, I'll send you a new piece of content focused on the world of growth, marketing, or founder life.

Nov 26, 2023

∙ Paid

This newsletter went goes live on November 30th, 2023, and my first article is all about lessons learned from spending over $50,000 on headphones for customer acquisition….it’s a fun one!

I once spent $50,000 on headphones to acquire customers, what was the impact?

Craig Zingerline

November 29, 2023

I once spent $50,000 on headphones to acquire customers, what was the impact?

I once spent over $50,000 giving away free headphones to lure customers into trying a new business travel startup. Here was the offer: Back in 2018 I was running marketing & growth at a business travel startup. By the time I joined, the company had raised hundreds of millions of dollars in funding. Our vision was to disrupt the business travel market - a…

Read full story

Keep reading with a 7-day free trial

Subscribe to Craig's GrowthLed Newsletter to keep reading this post and get 7 days of free access to the full post archives.