Welcome to Craig's GrowthLed newsletter!
I'm thrilled you are here. Let's dive into the world of holistic growth. Each week, I'll send you a new piece of content focused on the world of growth, marketing, or founder life.
This newsletter went goes live on November 30th, 2023, and my first article is all about lessons learned from spending over $50,000 on headphones for customer acquisition….it’s a fun one!
I once spent $50,000 on headphones to acquire customers, what was the impact?
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I once spent over $50,000 giving away free headphones to lure customers into trying a new business travel startup. Here was the offer: Back in 2018 I was running marketing & growth at a business travel startup. By the time I joined, the company had raised hundreds of millions of dollars in funding. Our vision was to disrupt the business travel market - a…
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