This newsletter went goes live on November 30th, 2023, and my first article is all about lessons learned from spending over $50,000 on headphones for customer acquisition….it’s a fun one!
I once spent $50,000 on headphones to acquire customers, what was the impact?
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I once spent over $50,000 giving away free headphones to lure customers into trying a new business travel startup. Here was the offer: Back in 2018 I was running marketing & growth at a business travel startup. By the time I joined, the company had raised hundreds of millions of dollars in funding. Our vision was to disrupt the business travel market - a…
