Welcome to the Growth Led Podcast.
This week I am talking about Retention Strategies. I discuss why retention is important for businesses, the common retention challenges as well as providing examples of businesses with proven retention strategies.
00:00 - Introduction
00:49 - Definition of Retention
01:26 - Retention Rate & Models
02:28 - Core Metrics to keep customers from churning
03.48 - Why is Retention So Important
06.17 - How Do You Impact Retention
08.34 - Having a Retention First Point of View
09.49 - Ways You can to Influence Retention
10.52 - The Most Common Challenges
11:27 - Core and Proxy Retention Metrics
15:34 - Retention Benchmarks Per Industry
16:37 - Plotting an Activation Curve
18:41 - Easy Ways to Improve Your Retention
23.32 - Recap
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
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Retention Strategies with Craig Zingerline
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Retention Strategies with Craig Zingerline
Growth Led Podcast
Hi! I’m Craig Zingerline. 6 time founder and startup growth expert. I write about holistic startup growth. I dive deep into growth & financial modeling, customer acquisition, activation & product led growth, retention, and experimentation.
Hi! I’m Craig Zingerline. 6 time founder and startup growth expert. I write about holistic startup growth. I dive deep into growth & financial modeling, customer acquisition, activation & product led growth, retention, and experimentation. Listen on
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Retention Strategies with Craig Zingerline