Welcome to the Growth Led Podcast. This week I am talking to Jeanne L. Hopkins about times in her career where she experienced some lows and how she learned from them.
Jeanne is the Founder of Salty Marketing Group, working as a fractional CRO and CMO, offering GTM planning for B2B tech companies. In additional to many other roles, she served as CMO for spend management software company Lola.com, founded by Paul English and acquired by Capital One in 2021.
00:56 - Introduction
2:46 - AI and the Present Market
5:41 - The Importance of Editing
9:01 - Trusting Your Team
10:17 - Conference Failures
15:13 - Leveraging Team Expertise
16:30 - Life & Career Struggles
22:19 - Starting Fresh at a Startup
23:21 - Campaign Failures & Lessons
28:59 - Efficient Funnel Management
33:12 - Why Customer Retention is Critical
38.01 - Aligned Product & Marketing
41:45 - Breaking Free from Perfection
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins
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Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins
Growth Led Podcast
Hi! I’m Craig Zingerline. 6 time founder and startup growth expert. I write about holistic startup growth. I dive deep into growth & financial modeling, customer acquisition, activation & product led growth, retention, and experimentation.
Hi! I’m Craig Zingerline. 6 time founder and startup growth expert. I write about holistic startup growth. I dive deep into growth & financial modeling, customer acquisition, activation & product led growth, retention, and experimentation. Listen on
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Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins