In today's podcast I interviewed Angela Ferrante. Angela is the founder at Laudable - a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.
We discuss topics such as:
The state of marketing going into 2021
The race to try to capture attention, and the tradeoffs between content production and content distribution
Personal brands becoming the norm and also supporting companies
Brand authenticity
How to know what channels to market in
LinkedIn becoming more crowded, and what we think may happen
And so much more
Growth Led Podcast - Angela Ferrante