In this episode of the Growth Led Podcast I interviewed Kate Bradley Chernis. Kate is the CEO of Lately and a world renowned content strategist and messaging guru who also happens to be a former Rock and Roll DJ serving 20 million listeners as Music Director and on-air host at Sirius/XM. After seeing Kate blow people’s minds on her views and experience with content and messaging - I knew I had to get her on the show.
We cover themes like:
Content and messaging and the relative importance of getting this right for your company
How does user psychology and personas play into your messaging?
What are some things that have worked really well?
Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging.
How experience in radio influenced Kate's marketing overall
Why it's important to have a human in the room when doing sales and marketing (hint: you can't automate everything!)
and much, much more!
Importance of Content & Messaging in Marketing & Sales - a conversation with Kate Bradley Chernis from Lately